" I am in my final year of a degree in Graphic Design and I am becoming increasingly concerned! I seem to produce work that my lecturers love but clients don't "

Which uni do you go to? let me into the secrets of lecturer happiness. Do you ever challenge their Ideals, thoughts & design processes.

" Almost 100% of the time I am told by lecturers that I come up with exactly what they are getting at -that my work goes beyond the brief and is creative and original "

Do you think that just because the lecturers say it is the right solution, it is? Does the design equate to a resolution? Does the brief require you to go beyond it? Do you believe in yourself?

" I am also in my final year of a degree in Graphic Design and I am equally concerned at this issue! "

The problem for me is that I believe that lecturers are lecturers, and remain lecturers and that is good but they are not the be all and end all of design? Some of the best designers don't have academia to back them up and may in fact be former engineers or a professional cheese cleaner.

In my case the clients are quite happy with what I do and in some cases the lecturers aren't!! And I rarely sacrifice my passion for design.

pensare! (think)

I say go with what your heart tells you, believe in what you do and learn to survive.

My thoughts:

 "Learn to Unlearn" & "Teach to Unteach"

regards,

Andrew Rino Carraro
4th Year Design
University of Newcastle